Sustainability Practitioners?

Dunedata
In a recent discussion with a number of professional people who work in the broad church of sustainability and are looking at the training and educational development needs of 'practitioners'the following issues popped into my head...

''From previous meetings discussion the thought has been going around in my head that we are talking about two differing directions at least in our discussions, plans and clarifications of definitions/directions.The first is who are we attempting to serve/povide training for...is it a grass roots movement?... who need professional training in the area of sustainability ethics?understandings etc.skills?Secondly are we attempting to formulate a skills and training knowledge base to 'in service train and develop a profession' or justification for a profession who are titled sustainability professionals or practitioners.?I think what I am coming to grips with is are we establishing a knowledge base that will justify and support only professional or is it more open than this...eg in the manner of say ...action research professionals and those that facilitate in the broadest understanding? http://www.iaf-world.org/i4a/pages/index.cfm?pageid=3280
http://www.facilitators.net.au/

In addition are we gearing ourselves and skills development to various or specific sectors?eg.corporate,civic,construction,architectural,arts/visual arts?etc.

Are we organisational change management specialists and require the skills of such?

Even the whole idea of the profession and professional is under threat and attack as can be seen with journalism and the the plethora of new or nots so new media/medium explorations such as blogs designed with many particular slants and backgrounds attached?
http://www.demos.co.uk/projects/currentprojects/theproducers/
Ciao for now. :-) 8-)